Customer Lifetime Value Calculator
Calculate your Customer Lifetime Value (CLV) to understand the long-term value of your customers and make smarter marketing decisions. Enter your average purchase value, purchase frequency, and customer lifespan to see your CLV instantly.
Calculate your Customer Lifetime Value
Calculating Customer Lifetime Value is straightforward but critical for knowing how to improve your bottom line.
Customer Lifetime Value is calculated using the following formula:
CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan
Enter the details for your business into our Customer Lifetime Value calculator using your last full year as the reference.
$2142.00
How to use the Customer Lifetime Value Calculator?
- Enter your average purchase value (the typical amount a customer spends per order) in the first field.
- Enter your average purchase frequency (how many times a customer buys per year) in the second field.
- Enter your customer lifespan (how many years a typical customer stays with your business) in the third field.
- The CLV result will update automatically, showing the total value a customer brings over their lifetime.
Tip: Use this number to guide your marketing spend and retention strategies. The higher your CLV, the more you can invest in acquiring and keeping customers!