BEROAS Calculator
The BEROAS calculator shows what your product selling price and product cost need to be in order to remain above your BEROAS (break even return on ad spend). The blue areas are below your target BEROAS and the red are above.
BEROAS Calculator
| SELLING PRICE | 20.93 | 19.03 | 17.3 | 15.73 | 14.3 | 13 | 11.7 | 10.53 | 9.47 | 8.52 | 7.67 |
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How to use the BEROAS Calculator?
- Enter your product selling price (the price you charge for your product) in the first field.
- Enter your product cost (including COGS, shipping, and fees) in the second field.
- Set your target BEROAS (the break-even ROAS you want to achieve) in the third field.
- The calculated BEROAS will update automatically, showing your current break-even ROAS.
- Use the table below to see how different combinations of selling price and product cost affect your BEROAS. Blue cells are at or above your target, red are below.
- Click the reset button to quickly return to the default values and try new scenarios.
Tip: Lowering your product cost or increasing your selling price will improve your BEROAS and help you stay profitable!
What is BEROAS?
BEROAS stands for Break-even Return On Ad Spend. You might hear more about ROAS (Return On Ad Spend), which tells you how much revenue you make for every dollar spent on ads. But BEROAS is about profitability: it tells you the minimum ROAS you need to break even and not lose money on your campaigns.
Once you know your BEROAS, you know exactly what your marketing campaigns need to achieve to be profitable.
How is BEROAS calculated?
Calculating your break-even ROAS is simple. The formula is:
BEROAS = Selling Price divided by BECPA
BECPA (Break-even Cost Per Acquisition) is just your selling price minus your product cost:
BECPA = Selling Price - Product Cost
You can also use our Numbers Breakdown tool to calculate BECPA and BEROAS for more complex scenarios.
Our BEROAS calculator?
- Product selling price – the price you have listed your product or service for.
- Product cost – the costs associated with your product, like COGS, shipping, and processing fees.
- Target BEROAS – the breakeven ROAS you aim to get your product down to.
- Calculated BEROAS – your current breakeven ROAS based on the selling price and cost.