CPA Calculator - Cost Per Acquisition Calculator
Calculate your Cost Per Acquisition (CPA) based on your CPC, conversion rate, and target acquisition cost. Visualize how changes in your metrics affect your CPA and optimize your marketing campaigns.
| CPC | 2.90% | 2.70% | 2.50% | 2.30% | 2.10% | 1.90% | 1.70% | 1.50% | 1.30% | 1.10% |
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How to use the CPA Calculator?
- Enter your average CPC (cost per click) in the first field. This is how much you pay for each ad click.
- Enter your average site conversion rate (the percentage of visitors who buy) in the second field.
- Set your target acquisition cost (the most you want to pay for a new customer) in the third field.
- The calculated acquisition cost will update automatically, showing your current CPA based on your inputs.
- Use the table below to see how changes in CPC and conversion rate affect your CPA. Blue cells are at or below your target, red are above.
- Click the reset button to quickly return to the default values and start over.
Tip: Adjust your numbers to see how improving your conversion rate or lowering your CPC can help you hit your target CPA!
What is CPA?
CPA stands for Cost Per Acquisition and is a financial metric used by marketers to track and measure the aggregate cost of a user taking an action that leads to a conversion.
CPA is an essential metric to track and measure in order to understand how much new customers are costing you and whether your advertising strategy requires optimization.
How is CPA calculated?
It is possible to calculate cost per acquisition using a variety of complex formulas, but in general, the following is the most common approach:
CPA = Total marketing spend divided by the total number of acquisitions
Imagine that you run a Tiktok campaign for 10 days with an advertising budget of $1000 to promote your dropshipping store. Your campaign ends up bringing you 25 sales, giving you a CPA of:
CPA = $1000 / 25 = $40
Our CPA calculator?
- Current average CPC – is the average amount you pay per click on an advertisement.
- Average site conversion rate – is the average rate of visits to your online store that leads to a conversion.
- Target acquisition cost – is the budget you aim to allocate to acquire a new customer.
- Calculated acquisition cost – is the average amount you are currently paying to acquire a new customer based on your cost per click and conversion rate.